Promotional Pricing

Run sales and special offers on your services with promotional pricing.

What is Promotional Pricing?

Promotional pricing lets you:

Set a temporary discounted price
Display savings to customers
Add a promotional label (e.g., "Summer Sale")
Set optional start and end dates

Works with All Price Types

Promotional pricing works with:

Fixed Price - Discount the single price
Variable Price - Discount the "from" price
Tiered Price - Discount applies to all tiers

Setting Up a Promotion

Step 1: Open Service Settings

Go to Services
Click on the service to edit
Navigate to Pricing & Duration tab

Step 2: Enable Promotional Price

Find the Promotional Pricing section
Toggle Enable promotional price to ON

Step 3: Set Promotional Price

Enter the discounted price:

The system shows the savings percentage automatically
Example: Original $100 -> Promotional $80 = "20% off"

Step 4: Add Promotion Label (Optional)

Add a badge/label that appears on listings:

"Summer Sale"
"20% OFF"
"New Client Special"
"Limited Time"

Step 5: Set Date Range (Optional)

For time-limited promotions:

Start Date - When the promotion begins
End Date - When the promotion ends

Leave blank for ongoing promotions.

How It Displays

In Online Booking

Customers see:

Original price crossed out
Promotional price highlighted
Savings percentage
Promotional label badge

In Calendar/Booking Modal

Staff see:

Promotional price indicator
Original price reference

Best Practices

Clear Communication - Use descriptive labels
Time-Limited - Create urgency with end dates
Track Results - Compare bookings before/during promotion
Plan Ahead - Schedule seasonal promotions in advance
Don't Overuse - Too many sales devalue your services

Example promotions

Service	Original	Promo	Label	Duration
Haircut	$50	$40	"20% Off"	Jan 1-31
Facial	$80	$60	"New Year Special"	Jan 1-15
Massage	$100	$75	"Weekend Deal"	Ongoing

Use case scenarios

Scenario 1: January slow-month boost

The salon's January is dead. Set 20% off on key services with "January Boost" label, valid Jan 1-31. Customers see the savings, book to take advantage. Quiet month becomes profitable.

Scenario 2: New service introduction

A new service rolls out. Set a 30% off intro promo for the first month. Generates trial volume; once people are familiar, regular pricing returns.

Scenario 3: Off-peak weekday promo

Tuesdays and Wednesdays are slow. Set a 15% weekday-only promo on selected services. Restricted dates push demand from weekends to midweek.

Scenario 4: Seasonal "weekend special"

Continuous weekend pricing on a few services. Customers expect the discount, plan accordingly.

Tips

Time-bound creates urgency: "ends Sunday" beats "ongoing".
Track the impact: compare bookings during the promo to the month before. Was it worth it?
Don't over-discount: too many promos and customers wait for the next one instead of paying full price.
Unique label per campaign: makes reports easy to filter.

Promotional pricing, run a sale on individual services