Push notifications, instant updates to customers
Customers configure push notifications in the portal. 7+ categories with granular preferences
Push notifications
Push notifications are instant little messages sent to the customer's phone. Much more effective than email or SMS.
Where in the portal
After login, the Notifications section. Customer:
- Enables push notifications (browser permission)
- Configures granularly what they want
Push notification categories
Customer can toggle 7+ categories individually:
1. Booking notifications
- Booking confirmation
- 24-hour reminder
- 2-hour reminder
- Reschedule happened
- Cancellation happened
2. Engagement notifications
- Review request after visit
- Book-again reminder
3. Loyalty notifications
- Milestone rewards earned
- Birthday bonuses activated
- Referral signup happened
4. Package and membership notifications
- Package expiry approaching
- Membership renewal due
5. Promotion notifications
- General promotions
- Flash sales
- Last-minute offers
6. Group class notifications
- Group class reminder
- Waitlist availability
7. Waitlist notification
- Slot you waited for is now available
How push works
Push goes through the browser or mobile app:
- Customer enables push in browser (once)
- Toggles desired categories in portal
- Notifications arrive instantly
Compliance and opt-in
Push ONLY arrives if customer:
- Enabled in browser
- Toggled on in portal preference
Use case scenarios
Scenario 1: Flash sale
"1 hour 50% off" promo. Push to everyone who enabled Promotions-Flash. Bookings start in 5 minutes.
Scenario 2: Booking reminder
Customer at 1pm: "Appointment with Anna at 3pm." Doesn't forget.
Scenario 3: Waitlist hit
Existing booking cancels, slot opens. Push to waitlist person. Books in seconds.
Scenario 4: Loyalty milestone
"Congrats, you're now Silver!" Wow moment.
Scenario 5: Package expiry
"2 sessions left, your package expires in 2 weeks." Books before losing.
Tips
- Push is the most effective channel: 80%+ delivery rate.
- Use promotion pushes carefully: too many, customer kills push.
- Booking reminders nobody complains about.
- Mobile app + push = most effective.
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