Loyalty points and referral code

One of the portal's most valuable sections.

What customer sees

Points balance

• Current points
• Points pending
• Expiry info

Tier status

• Current tier (Bronze, Silver, Gold, etc.)
• Points to next tier
• Visual progress bar
• Tier perk list

Reward catalog

• Redeemable rewards with point cost
• "Redeem" button per item
• Email confirmation after redemption

Redemption history

• When they redeemed what
• Linked booking (if any)

Referral code

Customer gets unique referral code if loyalty referral module is on:

• Unique (e.g., "Bookinda-ANNA#1234")
• One-click copy
• Direct share (Facebook, Messenger, email)
• Stats: "3 friends have used yours"

When friend books with code:

• Friend gets first-visit discount
• Referrer gets points/discount after friend's booking completes

Use case scenarios

Scenario 1: Customer near Silver tier

"780/1000 points to Silver." Motivated to book another service.

Scenario 2: Reward redemption

1500 points → "Free haircut" reward. Next visit 0 Ft.

Scenario 3: Referral code share

"Try my favorite salon, my code is 'BookindaANNA#1234'". Friend uses, gets 20% off.

Scenario 4: Reward in sight

"200 more points and Spa Day 5000-point reward is free." Motivated.

Scenario 5: Expiry reminder

"500 points expire in 30 days." Customer redeems.

Tips

• "How close to next tier" info motivates.
• Sharing referral code is one click.
• Reward catalog transparency matters.
• Redemption history builds trust.
• Referral stats reinforce loyalty.