Online voucher sales, customers buy without you lifting a finger

How customers can buy gift vouchers from your public booking page, with email delivery to the recipient

Online voucher sales, customers buy without you lifting a finger

When the Allow online purchase setting is on, your public booking page gets a "Buy gift voucher" button. Customers (often gift-givers) pick a template or custom amount, fill in recipient details, pay, and Bookinda emails the voucher directly to the recipient. You don't have to be in the salon, you don't have to do anything, the system runs the whole flow.

How it works for the buyer

  1. They visit yourname.bookinda.hu and see a "Buy gift voucher" link.
  2. They pick a template (e.g. "Spa Day, 25,000 Ft") or enter a custom amount.
  3. They fill in:
    • Recipient name + email (who gets the voucher).
    • Buyer name + email (who's paying).
    • Optional personal message.
  4. They pay via your payment provider (Stripe, Barion, etc.).
  5. The voucher is issued and emailed to the recipient with the buyer's message.
  6. The buyer gets a copy of the email + a payment receipt.

How it shows up for you

  • A new voucher appears on the All Vouchers list with status "Issued" / "Active".
  • The associated payment shows on the Sales page.
  • You'll see the buyer's customer record (created automatically if new).
  • The recipient gets created as a customer when they redeem.

You don't need to do anything between the purchase and the redemption.

Setting it up

In Gift Vouchers → Settings, switch on Allow online purchase. You also need:

Use case scenarios

Scenario 1: Christmas season explosion

A spa enables online voucher sales in mid-November. Through December, 40% of new revenue is from voucher purchases by gift-givers. The owner doesn't pick up the phone for any of them; the website does the work.

Scenario 2: Out-of-town friend gifts

A customer's brother lives in another city. He wants to send her a birthday voucher. He buys it online, the voucher arrives in her inbox. She redeems it on her next visit. Cross-city gifting, zero friction.

Scenario 3: Last-minute gift

It's 11pm on December 23rd. Someone realises they forgot a present. They buy a 30k Ft voucher online, the recipient gets the email instantly. Crisis solved without the salon being open.

Scenario 4: B2B referral incentive

A nearby gym buys 10 vouchers in bulk to give to top members. They use the online flow to issue them in one sitting. The gym's logo and message land in each member's inbox, the salon gets pre-paid revenue.

Tips

  • Promote the link: a visible "Gift voucher" CTA on your booking page roughly doubles voucher sales vs. "buried in the menu".
  • Quality template descriptions: the more inviting "Sunday Brunch Glow" sounds, the more it sells. Spend time on copy.
  • Test the email: send yourself a voucher, see what the recipient sees. Logo, message, redemption code, terms. If anything looks off, fix it.
  • Cap the maximum amount: large vouchers (200k+) are sometimes fraud attempts. Set a sensible maximum and review high-value purchases.
  • Watch for chargebacks: voucher fraud is real. Use Stripe/Barion fraud protection, and don't refund vouchers that have already been redeemed.
#online vásárlás#ajándék#e-mail#online purchase#gifting
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