Loyalty Program Overview

The Bookinda Loyalty Program helps you reward your best customers and encourage repeat visits. Build customer loyalty through points, tiers, referrals, and rewards.

Key Features

Points System

• Earn points from purchases, reviews, online booking, and appointment completion
• Configurable earning rates with frequency caps
• Point expiration (12 or 24 months) to encourage redemption
• Redeem points for discounts, free services, or products

Membership Tiers

• Up to 5 tier levels (e.g., Bronze, Silver, Gold, Platinum, Diamond)
• Progression based on points earned OR amount spent
• Duration options: Lifetime, Calendar year, Rolling year
• Tier perks: Special discounts, priority booking, exclusive services

Referral Program

• Reward referrers when friends complete their first appointment
• Friend rewards on first booking (welcome discount)
• Unique referral codes/links for each customer
• Configurable limits (e.g., max 5 referrals/month)

Rewards Catalog

• Amount discount - Fixed currency discount (e.g., $10 off)
• Percentage discount - Percent off purchase (e.g., 15% off)
• Free service - Complimentary service from your menu
• Free product - Complimentary retail product

Getting Started

1. Navigate to Loyalty in the main menu
2. Click Enable Loyalty Program
3. Configure your points earning rules
4. Set up membership tiers (optional)
5. Create rewards for customers to redeem

Best Practices

• Keep it simple: Start with 2-3 tiers and basic earning rules
• Communicate value: Make sure customers know how many points they earn
• Regular rewards: Offer achievable rewards to maintain engagement
• Track performance: Monitor enrollment rates and point redemption