Tracking Redemptions

Monitor how your promo codes are performing and who's using them.

Summary Statistics

The promo codes page shows key metrics:

• Active Codes - Number of currently active promo codes
• Total Redemptions - How many times codes have been used
• Total Discount - Total discount amount given
• Unique Customers - Number of different customers who've used codes

Redemption History

Accessing History

1. Navigate to Catalog > Promo Codes
2. Click the History tab
3. View all redemptions across all codes

History Details

Each redemption shows:

• Customer - Who used the code
• Code - Which promo code was used
• Original Amount - Cart total before discount
• Discount Amount - How much was discounted
• Final Amount - Amount paid after discount
• Channel - In-store or online booking
• Date - When it was redeemed

Per-Code Redemptions

Viewing Single Code History

1. Find the promo code in the list
2. Click the menu icon (three dots)
3. Select "View Redemptions"
4. See all redemptions for that specific code

Code Card Statistics

Each promo code card displays:

• Current usage count vs limit
• Status badge (Active, Paused, Expired, Depleted)
• Validity dates
• Discount type and value

Analyzing Performance

Key Questions to Answer

1. Which codes are most popular? - Check redemption counts
2. What's the average discount? - Compare discount amounts
3. Are codes bringing new customers? - Check customer scope usage
4. Which channels perform better? - Compare online vs in-store

Tips for Improvement

• Extend validity for successful codes
• Pause underperforming codes
• Duplicate successful codes with variations
• Use customer scope targeting for better results

Exporting data

Redemption data can be viewed in the History tab for analysis. Use the search and filter options to find specific redemptions.

Use case scenarios

Scenario 1: Campaign performance review

After a 30-day SUMMER25 campaign, look at: total redemptions, total discount given, new customers acquired. ROI clear.

Scenario 2: Identify top performers

Multiple promo codes running. The Promo dashboard ranks by redemption count and revenue. Promote the winners, retire the losers.

Scenario 3: Spot abuse

Single customer redeeming a code 10x. Per-customer limit was 1. Investigation finds duplicate accounts. Code paused, fraud handled.

Scenario 4: A/B testing codes

Two similar codes (15% vs 20%) sent to different customer segments. Track which generates more revenue. The winner becomes the standard.

Tips

• Review weekly during campaigns: course-correct, don't just hope.
• Track new customer acquisition: a discount worth nothing if it cannibalizes existing customers.
• Compare channel performance: online vs in-store reveals where to invest marketing.
• Document insights: what you learn from one campaign informs the next.