Promo Codes Overview

Promo codes are a powerful marketing tool that allow you to offer discounts to your customers. Whether you're running a seasonal promotion, rewarding loyal customers, or attracting new clients, promo codes give you flexible control over your discounts.

Key Features

Discount Types

• Percentage discount - Offer a percentage off the total (e.g., 20% off)
• Fixed amount discount - Offer a set amount off (e.g., $10 off)
• Maximum cap - Limit the discount amount for percentage discounts

Usage Controls

• Set a total usage limit for the code
• Set per-customer usage limits
• Track redemption count in real-time

Targeting Options

• Customer scope - Target all customers, VIP only, tagged customers, or new customers
• Staff filter - Apply to all staff or specific team members
• Service/Category filter - Apply to specific services or categories
• Product filter - Include or exclude products from the discount

Date & Channel Control

• Set validity date ranges for the code
• Restrict to specific appointment date ranges
• Enable/disable for online booking vs in-store use

Accessing Promo Codes

Navigate to Catalog > Promo Codes from the main menu to access the promo codes management page.

Page Overview

The promo codes page displays:

• Summary cards showing active codes, total redemptions, total discount given, and unique customers
• Codes tab for managing all promo codes
• History tab for viewing redemption history

Use case scenarios

Scenario 1: Seasonal sale, "SUMMER20"

A salon wants to fill quiet July afternoons. They create a code "SUMMER20" with 20% off, valid July 1-31, applies to "Hair" category, max 1 use per customer. They post it on Instagram and email it to their list. The code drives 80 redemptions, fills the quiet weeks, customers feel rewarded.

Scenario 2: VIP exclusive, "VIPONLY"

The salon wants to thank top customers without diluting prices for everyone. Code "VIPONLY", 15% off, customer scope: VIP tag only. Sent in a personalized email. VIPs feel valued, others never see the offer.

Scenario 3: New-customer hook, "WELCOME10"

Targeting first-time visitors. Code "WELCOME10", 10% off any service, single-use per customer. Promoted on Google Ads and the salon's homepage. Helps convert clicks into bookings, with cost-control built in.

Scenario 4: Influencer collab, "LISA15"

A local influencer partners with the salon. Each follower who books gets 15% off using "LISA15". The salon sees how many bookings the influencer drove (just look at the redemption count). Easy ROI measurement, easy partnership.

Scenario 5: Refer-a-friend, "FRIEND2025"

Customers can share "FRIEND2025" with friends. The friend gets 20% off her first visit. Referral marketing on autopilot.

Scenario 6: Apology / damage control

A scheduling mistake left customers waiting. Issue a "SORRY10" code to affected customers (manually email it). They use it on next visit. Customers who feel mistreated get a tangible apology.

Quick tips

1. Memorable codes work better: "SUMMER25" beats "X7K2P9".
2. Set expiration dates: scarcity creates urgency.
3. Track redemption rate: a 5% rate is bad, 20% is healthy. Use the data to learn what offers work.
4. Scope smartly: blanket discounts erode margins. Targeted offers protect them.
5. Test before launching: redeem your own code on a test booking to make sure it actually applies the right discount.