SMS campaign tracking

After campaign send, tracking data shows: is it working, who opened, who clicked. Learn from these for next campaign.

Where to find it

Marketing → Campaigns list → campaign row → Stats tab.

Key metrics

Delivery rate

Delivered / Sent × 100

95%+ good (practically all reached)
Below 80% serious issue (many bad numbers, opt-out, blocks)

Click rate

Clicked / Delivered × 100

5-15% normal SMS marketing
20%+ excellent (relevant offer)
Below 1% something's off (wrong target or text)

Promo code redemption rate

Redeemed / Delivered × 100

1-5% normal (lots of clicks, few bookings)
5%+ excellent

Per-recipient tracking

Full customer list with states:

Sent
Delivered
Clicked
Redeemed
Failed
Bounced

Per-customer drill-down: who clicked, when.

Error handling

Failed reasons

Bad phone number (typo, doesn't exist)
Opt-out (customer previously unsubscribed)
Provider error (Twilio/SeeMe transient)
Block (salon-name sender ID not approved)

Solution

Bad phone: fix on customer profile
Opt-out: GDPR, don't send again
Provider: wait or ask SuperAdmin
Block: re-apply for sender ID

A/B testing on SMS

Two versions:

A: "Black Friday 30% off all services. Book: link"
B: "Today only 30% off! New customer? Book: link"

Split 50/50 on audience. After 1 day, compare:

Click rate A vs B
Redeem rate A vs B
Winner for next campaign

Optimization

High delivery, low click

Issue: text didn't convince
Fix: stronger call-to-action ("now," "today only")

High click, low redeem

Issue: booking flow stalls
Fix: simpler landing page (direct service select)

Low delivery

Issue: bad customer data or opt-out
Fix: customer list cleanup

When to use it

Scenario 1, post-campaign analysis 3 days later, review campaign stats. 80% delivery, 12% click, 3% redeem. Not bad, but try A/B next time.

Scenario 2, many failed "Black Friday" campaign: 200 sent, only 150 delivered. 50 bad, mostly old inactive phones. Customer list cleanup.

Scenario 3, A/B test result A: 8% click, B: 15% click. → Keep B, archive A.

Scenario 4, customer dispute "I didn't get the SMS." Stat → search name → Sent? If yes, probably hand-failed (bad number). Fix on customer profile.

Tips

Click rate is the real metric, not delivery (technical).
1-day rule: 24 hours, everything that's coming has come. Click rate stable after.
A/B test makes sense from 100-person target, smaller sample isn't stat-relevant.
Send small test campaign to staff or trusted customers before blast to 1000.
Campaign text iteration is gold: after 3-4 campaigns you know what text converts.
Failure rate analysis inspires customer list maintenance: GDPR clean-up.

SMS campaign tracking and optimization