Marketing campaigns

Bookinda's Marketing module operates on 3 channels at once, plus automations for ongoing customer engagement.

Where to find it

/manager/marketing. Sidebar Marketing menu.

The 3 channels

1. SMS marketing

Fast, direct, high open rate. Credit-based (1 SMS per recipient = 1 credit).

Details: SMS marketing

2. Email marketing

Visual builder, richer content, A/B testing, detailed tracking. Credit-based.

Details: Email marketing

3. Push notifications

Web and mobile app push. (Separate module, details in Notifications category.)

→ Push notifications

The 2 operation types

One-off campaign

Single campaign, you launch (now or scheduled). E.g., Black Friday 2026, Christmas promo.

Automation (event-trigger)

Event-based, runs automatically. E.g., birthday, booking reminder, lapsed-customer reactivation.

→ Details: Automations

Audience targeting

Audience can come from Customer Segments module, or ad-hoc filters:

All customers
New (registered in last 30 days)
Returning (5+ bookings in 60 days)
Lapsed (90+ days no visit)
Big spenders (50,000+ HUF spend)
Birthday (this month)
Tag-based (custom tags)
Custom customer list

Audience shows recipient count upfront.

Marketing tools

Short URL

Trackable short links (e.g., bookinda.hu/r/abc123). Counts clicks.

→ Details: Marketing tools

Link Builder

Custom booking links with pre-selected service / staff / promo code.

Promo code integration

Attach a promo code (auto-generated or custom) to a campaign, track redemption.

Plan base allocation

Starter: 0 SMS, 0 email/mo (purchase only)
Professional: 50 SMS, 500 email/mo base
Business: larger allocation

Beyond allocation = extra credit purchase.

When to use it

Scenario 1, Black Friday promo SMS + email campaign: 30% off. Audience: everyone. Two sends (confirm + reminder).

Scenario 2, birthday campaign Automation: every birthday this month. Email + SMS, 20% gift.

Scenario 3, lapsed-customer reactivation One-off or automation: no visit in 90+ days. SMS: "We miss you! 15% off."

Scenario 4, new service launch Email campaign with visual builder. Headline, image, description, booking link. Only interested segment.

Scenario 5, recall (post-appointment) Automation: 60 days post-booking "Time for your next treatment!" message.

Tips

Start with automations, not one-off. "Birthday" + "rebook" run automatic, you just review monthly.
Small specific audience beats large general: 100-person VIP segment + personal offer outperforms 1000-person generic.
Always check credits before campaign: SMS to 200 customers = 200 credits, email to 1000 = 1000 credits.
Dual channel (SMS + email) raises open rate, but doubles cost.
Short URL click tracking measures campaign success, always use.
Send only to opt-in customers, GDPR-style.

Marketing campaigns overview