Marketing tools, short URL and link builder
Trackable short links, custom booking URLs, promo code integration
Marketing tools
Beyond campaigns, 2 main tools: short URLs and link builder. Both help marketing tracking and conversion.
Where to find it
Marketing → Tools or direct Short URLs / Link Builder menus.
1. Short URLs
What it does
Trackable short links from long URLs.
- Original:
https://salon.com/book/services/hair-coloring?staff=anna&promo=spring2026 - Short:
bookinda.hu/r/abc12
What it's good for
- Concision: fits in SMS (160-char limit)
- Tracking: every click counted
- Data: who clicked, when
Create a new short URL
- + New short URL
- Paste original URL
- Custom code (optional, e.g.,
bf2026) - Expiration (optional, default 30 days)
- Save
Generated short URL is copyable, shareable.
Tracking
- Click count (total)
- Unique clicks (unique users)
- Click history (chronological)
2. Link Builder
What it does
Builds custom booking URLs with pre-selected options.
Example
- Customer clicks "Haircut with Anna at 14:00" link
- Booking page opens:
- Service: Haircut (preselected)
- Staff: Anna (preselected)
- Time: 14:00 (preselected if free)
- Promo code: PROMO2026 (preapplied)
- Customer only enters own data
Create a new link
- Service select (optional)
- Staff (optional)
- Location (optional, multi-loc)
- Promo code (optional)
- Source param (e.g., "?source=facebook-post")
Generated URL is long, convert to Short URL.
3. Promo code integration
Campaign-attached promo code is auto-tracked:
- Code generation (auto or custom)
- Discount (% or fixed)
- Validity (days)
- Max uses
- Per-customer limit (1× / customer)
- Embedded in campaign link
Campaign stats show: how many redeemed (Redeemed metric).
Multi-channel campaign
SMS, Email, Push campaigns can all use short URL + link builder + promo code combo:
- SMS: short URL + promo code
- Email: link builder URL embedded (tracked)
- Push: short URL
Tracking works on every channel (combined + separate).
When to use it
Scenario 1, SMS Black Friday
Link builder: booking URL "Haircut with any staff" + "BF30" promo code. To Short URL: bookinda.hu/r/bf26. SMS: "Black Friday: 30% off, book: bookinda.hu/r/bf26"
Scenario 2, social media post Facebook post with Marketing → Link Builder URL: "Try new service." UTM parameter: source=facebook. Click tracking shows how many came from Facebook.
Scenario 3, printed flyer QR code on a Short URL. At salon reception, café advertising. QR scans count, measures physical campaign effectiveness.
Scenario 4, email-blogger collaboration Link builder URL "Customer intro via service." Give blogger promo code to introduce. Their revenue from code usage.
Scenario 5, A/B source analysis Two SMS versions: A "Book: link1," B "Book now: link2." Each is separate Short URL. Analytics shows which converts better.
Tips
- Short URL mandatory in SMS, long URL doesn't fit.
- Link Builder is friction-reduction key: fewer fields for customer = higher conversion.
- Promo code + link builder combo: pre-applied + auto tracking. Optimum.
- Don't skip UTM parameters, otherwise analytics can't separate channels.
- 30-day default expiry, longer / shorter configurable. Black Friday = 1 day, general marketing = 30-90 days.
- QR-code offline marketing is underused, strong tool at salon reception.