Email builder

Email builder is a visual editor: drag blocks onto canvas, HTML email is generated.

Where to find it

New campaign → Email → Template → Email builder step.

Block system

Drag-and-drop blocks to canvas:

Content blocks

Heading (H1/H2/H3)
Paragraph
Image (from salon gallery or URL)
Button (CTA, with link)
Divider
Spacer
Social media (Facebook, Instagram icons)

Marketing-specific

Deal block (promo block: code, discount, validity, button)
Service highlight (service recommendation with image + price)
Customer review (quoted customer review)
Booking link (direct booking button)

Pre-built templates

Platform offers 4 main categories:

Promotional

Promo-oriented, visual, with deal-block.

Monthly newsletter format, multiple topics, links.

Announcement

Announcement (new service, event, holiday).

Welcome

New customer welcome email.

Save as template

Any campaign or builder state can be saved:

Save as template button
Name (e.g., "Monthly newsletter 2026")
Category (Promotional, Newsletter, etc.)

Your templates are reusable.

Branding

Builder auto-uses tenant settings:

Logo (header)
Brand color (buttons, highlights)
Footer (salon name, address, unsubscribe link)

Consistent brand experience guaranteed across emails.

Responsive design

Builder generates mobile-friendly HTML:

Single column on mobile (multi on desktop)
Auto-resize images
Touch-friendly buttons

Deal block details

Deal block is embedded promo:

Title ("30% Black Friday")
Discount (% or fixed)
Promo code (auto-generated or custom)
Validity (date)
Booking button (link pre-filled with code)
Fine-print conditions

Customer clicks, booking page opens with code.

A/B test with builder

Two builder versions:

A: red CTA button
B: green CTA button

Split on audience, learn from result for next campaign.

When to use it

Scenario 1, monthly newsletter Newsletter template. Heading "April news." 3 paragraphs with topics. 1 image (salon updates). 1 deal block (promo).

Scenario 2, visual promo Promotional template. Big image on top. Heading "Black Friday." Deal block with 30% off. Booking button.

Scenario 3, new service announcement Announcement template. Heading "New service: Botox treatment." Image (the treatment). 2 paragraphs description. Booking link.

Scenario 4, customer review highlight Customer review block. "Anna 5★: 'Amazing!'" + Image. Trust-building.

Scenario 5, brand-consistent design Salon brand color (e.g., purple) on buttons. Logo in header. Salon contact in footer. Customer sees professional.

Tips

Start from template, not scratch. Pre-builts are design-tested.
Headings should give hierarchy: H1 (main), H2 (sections). Not 5 H1s.
Always alt-text on images, Gmail sometimes blocks image rendering.
CTA button should be clear: "Book now," "See more," "Get this." Not "Click here."
Saving custom templates is time-saving: assemble monthly newsletter template once.
Deal block is best for conversion: don't just mention the code in text, show visually too.

Email builder and templates