Customer-facing display
How customer sees the discount: strikethrough price, badge, emoji
Customer-facing display
Smart Pricing discounts not only affect, they're also visible to customers. Display settings control the communication strength.
Where to find it
Smart Pricing → Settings tab → Display Settings section.
Display toggles
1. Show in online booking
Toggle: customer sees adjusted price on booking page.
- On: original strikethrough, new price in green badge
- Off: only new price (discount isn't obvious)
2. Show in staff calendar
Toggle: you see the discount on manager calendar.
- On: booking comes with small discount badge
- Off: only final price
3. Show discount badge
Toggle: visual badge on discount.
- On: "20% off" text on green background
- Off: only the price change is visible
What customer sees, in detail
On booking page (if all on)
Haircut
~~10,000 HUF~~ 8,000 HUF
☀️ Morning promo -20%
[Book]
- Strikethrough original (psychologically strong)
- New price larger
- Slot emoji (☀️ Morning, 🌤️ Afternoon, 🌙 Evening)
- Promo text + % on green background
On manager calendar
Booking cell shows small "%" icon: discounted price applied. Details on opening booking.
Psychology
Strikethrough price
Customer visually feels the saving. Conversion uplift ~15-20%.
Slot emoji
Clear (visual) why it's cheaper. "Morning promo" ☀️ beats just "20% off."
Color-coding
- Green = discount (positive, saving)
- Red = surcharge (rare, off-putting)
When which setting
Scenario 1, premium salon Show in online: on. Show badge: on. Customer sees salon is generous with discounts.
Scenario 2, quiet pricing Show in online: off. Customer sees lower price only, no "discount" emphasis. Rarer.
Scenario 3, marketing focus Show in online: on. Show badge: on. + Marketing post: "Morning promo every week, -20%". Conversion boost.
Scenario 4, internal manager visibility Show in staff calendar: on. You know at reception customer is getting a discount. Not pushed on upsell.
Tips
- All 3 toggles on by default recommended, discount's psychological power comes from visual communication.
- Manager-calendar setting is internal, customer doesn't see it. Turn on freely.
- Discount badge text shouldn't be aggressive, "20% off" beats "INSANE 20% OFF."
- Psychological power depends on contrast: strikethrough + new together is strong, just new is weak.
- Different packages and Smart Pricing aren't always reconcilable, check customer experience.
- Booking confirmation email should reflect the discount, no surprise at payment.