Activity log and email history

The customer profile has two separate audit trails: the Activity log and the Emails tab. Both are read-only, both are timestamps. Together they tell you the full story of every interaction your salon has had with this person.

The Activity log

The Activity (Log) tab shows a chronological feed of:

• Bookings (created, edited, cancelled, no-show, completed)
• Notes added
• Tags assigned or removed
• Manual balance adjustments (loyalty points, store credit)
• Photo / document uploads
• Profile edits (who changed what, when)
• Sales (with totals)
• Refunds

Every entry shows what happened, when, and who did it (if a staff member made the change). System-generated events are tagged "System".

When to use it

• Customer disputes: customer says "I didn't get reminder for my appointment". Check Activity log + Emails to verify.
• Staff training reviews: see which receptionist made unusual edits, follow up with coaching.
• Audit / compliance: GDPR or tax audits sometimes require event logs.
• Resolving complaints: when a customer says "the last time was bad", trace exactly what happened.

Scenario

Customer complains the price was wrong on her invoice. Open her profile → Activity log → find the sale entry → see who created it, with what services, what price, what discount. Either explain the breakdown or admit the error and refund. Either way, you have facts.

The Emails tab

This is every automated email Bookinda sent to this customer:

• Booking confirmations
• Day-before reminders
• Cancellation notifications
• Marketing campaigns
• Receipt / invoice emails
• Loyalty / store credit notifications
• Review requests post-visit

Each email shows:

• Subject line
• Send date
• Delivery status (sent, delivered, opened, bounced, marked as spam)
• A "View email" link to see exactly what the customer received

When to use it

• "I didn't get the email": check delivery. If sent and delivered, point them to spam folder. If bounced, fix their email address.
• Marketing engagement: see which customers actually open your emails. Combine with segments to build "engaged" audiences.
• Pre-visit prep: if she got a reminder yesterday, you know she's expected. If she didn't (because of bounce), call to confirm.
• Compliance proof: prove that confirmations / GDPR notices were actually delivered.

Scenario

Customer no-shows. You want to charge a no-show fee. She protests, "I never got a reminder". You check the Emails tab, see the reminder was sent and opened. Now you have grounds to enforce the fee, or make a goodwill exception with full information.

How they work together

For any incident:

1. Activity log tells you what happened in the system.
2. Emails tell you what the customer was told.

The combination of these two answers most "she said / he said" disputes definitively.

Tips

• Don't manually edit data to cover mistakes: the activity log will show your edit. Better to leave the original and add a corrective entry.
• Check delivery status before judging: a "no email" complaint is often a spam-filter issue, not a Bookinda issue. The Emails tab tells you which.
• Marketing engagement is gold: customers who open every email are 2-3x more likely to convert on offers. Tag them or segment them.
• Activity log is your friend: when an angry customer says "you charged me wrongly", the log usually reveals exactly what happened. Stay calm, look up, respond with facts.