Push notifications

Two platforms: browser (web push) and mobile apps (Customer and Staff). Push is instant, customer doesn't need to open email.

Web push (browser)

How it works

Customer opens the customer portal
Enables push ("Allow browser to...?" prompt)
Service Worker registers
Bookinda sends push via VAPID keys

Where you configure

Tenant: /manager/connect/push – you can subscribe too, to get push for salon events
Customer: /myaccount/notifications – per-trigger toggles

Trigger types (tenant)

20+ events in 8 categories:

Bookings (online, cancellation, reschedule)
New customer
Payments
Packages
Reviews
Waitlist
Meetings

Trigger types (customer)

16+ events in 7 categories:

Booking reminder
Booking confirmation
Loyalty points reward
Package expiry warning
Promotion
Waitlist slot freed
Group class reminder

Quiet hours

Time window when no push (e.g., 22:00-08:00). Customer sets it on their profile.

Multiple devices

A customer can subscribe from up to 3 devices (phone, tablet, desktop). Each independently controlled.

Mobile app push

Bookinda Customer app

Customer downloads, gets push for their bookings, loyalty points, promotions.

Bookinda Staff app

Staff downloads, gets push for new bookings, cancellations, shift changes.

Expo SDK

Mobile push goes via Expo SDK. Bookinda stores the token, sends through it.

Push campaigns (SuperAdmin)

/superadmin/push-campaigns page.

Features

New campaign: title + body + call-to-action
Variant A/B: two text versions, split %
Targeting: all customers / by tier / by role / by tenant
Scheduling: send now or future date
Test send: send to yourself first
Stats: sent, delivered, clicked

A/B test logic

Variant A: "Don't miss Black Friday!"
Variant B: "30% off tonight!"
50/50 split → each goes to half
Result: see which won by click rate after a week

When to use it

Scenario 1, salon-internal push (you) Manager → Connect → Push → "New online booking" trigger on. Subscribe at reception → push for every new booking. No need to refresh email.

Scenario 2, customer booking reminder Customer downloads Customer app. Configures: booking reminder 24h before. Push arrives, opens app, confirms.

Scenario 3, marketing campaign Black Friday: 500 subscribers. One push: "30% off tonight, book now." 50% click = 250 booking attempts.

Scenario 4, A/B test Two text versions. 1000 customers, 500-500 split. A week later: A 8% click, B 12% click. → B wins, use it next campaign.

Scenario 5, waitlist slot freed Push: "Slot opened at Monday 10:00 yoga! Book now." Someone books in 1-2 minutes.

Tips

Push's strength is immediacy, don't send things that can wait (e.g., monthly newsletter belongs in email).
Quiet hours on by default is recommended, 22:00-08:00. Push at night is annoying.
Title should be punchy, max 50 chars. Body max 100 chars.
CTA must be clear: "Book now," "See more," "Tap here." Not generic.
A/B test should run at least a week, less = inconclusive.
Smaller segment targeting is even better: Gold-tier only, last 30 active days only. Relevant and not noisy.
Web push subscription is rare (1-5% rate), but who stays is engaged. Mobile app rate is better (10-20%).

Push notifications, web and mobile