Email notifications
Transactional and marketing emails, templates, follow-up, delivery tracking
Email notifications
Email is the most-used channel. Transactional (booking, payment) goes automatically, marketing only after opt-in.
Tenant settings
Settings → Notifications or directly on the automations page.
Toggleable events
- Booking confirmation – toggle
- Booking reminder – toggle + hours (e.g., 24h before)
- Cancellation notice – toggle
- Reschedule notice – toggle
- Follow-up email – toggle + days (e.g., 2 days after booking)
- Review request – toggle + days
- Staff notification for new booking – toggle
- Staff notification for cancellation – toggle
SMTP configuration (platform level)
SuperAdmin → Notifications → Settings:
- From email (e.g.,
[email protected]) - From name (display name, e.g., "Bookinda")
- Reply-to (reply email, e.g.,
[email protected]) - Support email
- Brand colors (used in templates)
- Logo URL
- Social links
Email templates
Every event type has its own template:
- HTML version + plain text fallback
- Dynamic variables:
{{customer.name}},{{appointment.date}},{{salon.name}}, etc. - Branded header and footer
Templates are platform-level for now. Tenant-level only has on/off toggles.
Tracking
The email-tracking module measures:
- Sent – sent (SMTP accepted)
- Delivered – delivered (recipient server accepted)
- Opened – opened (1×1 pixel tracking)
- Clicked – click on a link
- Failed – error (bounce, block, etc.)
When to use it
Scenario 1, base config Booking confirmation: on. Reminder 24h: on. Cancellation: on. Follow-up: off (for now). Staff notification: on (so you know at reception).
Scenario 2, retention boost with follow-up Follow-up on, 2 days after booking. Template: "Thanks for visiting! How was it?". Plus a review link. High response rate.
Scenario 3, enabling review requests Review request on, 7 days post-booking. "Leave a 30-second review on Google / Bookinda." Lifts your Google review rate.
Scenario 4, dispute over an email Customer says they didn't get the confirmation. Email tracking → Sent? Delivered? If yes, customer should check spam, or your saved email is wrong.
Scenario 5, marketing campaign The Marketing module launches a campaign. Only opt-in customers get it. Transactional config isn't affected.
Email credits
Platform meters email sends per tenant. Above a monthly threshold, extra fee. Details on the Billing → Plan page.
Tips
- From email should be on the brand domain, not
gmail.com. With SPF/DKIM correctly configured, deliverability is high. - Watch the reply-to address, that's where customer replies land. Not
noreply@, use a monitored address. - Follow-up emails are a tradeoff: too frequent = annoying. After a month of running, evaluate open rate.
- Review-request timing matters: 1 day after is too fresh, 7 days lets the experience cool. Find your sweet spot.
- Marketing emails need an opt-out button, GDPR and good UX.
- Bounced emails red-flag the customer record, worth manually checking the address.