Attached deals and discounts
Auto-generated promo code, deal block, discount trigger on automation
Attached deals and discounts
Automations can attach promos / promo codes. E.g., "Birthday" automation doesn't just greet, also gives 20% off.
Where to find it
Open automation → Deal section.
Deal fields
Auto-generated or custom
- Auto-generated code: system generates (e.g., "BDAY-A1B2C3")
- Custom code: you provide (e.g., "BIRTHDAY")
Discount
- Type: Percent (%) or Fixed amount (HUF)
- Value: e.g., 20%, or 5,000 HUF
Validity
- Days from issue (e.g., 30 days from code receipt)
- Fixed expiry (a specific date)
Constraints
- Max uses (total how many can use)
- Per-customer limit (1× / customer recommended)
- Applicable services (which services)
- Min order amount (only above X HUF)
Per-customer code
If "auto-generated" is on, each customer gets a unique code. Trackable:
- Anna's birthday code: "BDAY-A1B2C3"
- Béla's birthday code: "BDAY-D4E5F6"
Customer can't realistically share with others.
Template integration
Deal fields as template variables:
{{deal_code}}→ generated code{{deal_discount}}→ "20%" or "5000 HUF"{{deal_expiry}}→ "2026-05-30"
Example email template
Subject: Happy birthday, {{client_first_name}}! 🎂
Body: Happy birthday, {{client_first_name}}!
Gift: {{deal_discount}} off all services.
Code: {{deal_code}}
Valid: {{deal_expiry}}
Book: {{booking_link_with_code}}
Customer gets their own code.
Booking link auto-applied
{{booking_link_with_code}} is pre-applied with code:
https://salon.bookinda.hu/book?code=BDAY-A1B2C3
Customer clicks, booking page opens, code already applied (discount visible). Customer just completes.
Deal tracking
In campaign-stat (and automation logs):
- Code generated: how many codes created
- Code redeemed: how many customers used
- Revenue from code: revenue from those
Multi-deal per automation
Usually one automation = one deal. But some offer multiple:
- "Customer milestone (10th booking)" → 2 options: 20% off OR free upgrade
- Customer picks one
(Advanced.)
When to use it
Scenario 1, classic Birthday deal Birthday automation + 20% off + 30-day validity + per-customer 1× use. Customer gets, uses, comes in.
Scenario 2, Comeback promo Lapsed customer (90-day inactive) automation + 25% off + 60-day validity. Strong nudge.
Scenario 3, review reward Review request automation + "If you leave a review, get a 10% coupon on next booking." Win-win: review + return.
Scenario 4, package launch "New package available" automation + 15% off first month. Customer buys package.
Scenario 5, milestone bonus "Customer 10th booking" automation + 50% off + free gift voucher. Reinforce VIP customer.
Tips
- Code generation should be auto, unless you really want manual code (e.g., "BDAY" globally).
- Per-customer limit matters, otherwise giving one code to many is abuse.
- 20-25% is the "sweet spot" discount, lower doesn't motivate, higher eats profit.
- 30-60 day validity is enough, not for life. Urgency converts.
- booking_link_with_code variable is mandatory, reduces friction for customer.
- "Min order amount" useful to nudge high-value customer: only 10,000 HUF+ booking.