Email tracking overview
What we track, where to view, what to do with the data
Email tracking
Bookinda's email-tracking system measures every outgoing email: who opened, who clicked, when, on what device. From data we learn: better communication with customers.
Where to find it
/manager/connect/email/tracking – main dashboard.
What it tracks
Main events
- Sent (SMTP accepted)
- Delivered (recipient server accepted)
- Opened (1×1 pixel tracking)
- Clicked (URL rewrite tracking)
- Bounced (hard / soft)
- Unsubscribed
- Complained (spam mark)
Metadata
- Timestamp (second-precise)
- Device (mobile / desktop / tablet)
- Email client (Gmail / Outlook / Apple Mail / Yahoo / Thunderbird)
- Source (marketing campaign / automation / system)
- IP address (anonymizable, optional)
- Referer header
What dashboard shows
Stats cards
- Total sent + Open rate + Click rate + Bounce rate
Engagement scoring
- 5 buckets (0-20, 21-40, 41-60, 61-80, 81-100)
- Percent distribution
Top 5 engaged customer
- Most active customers (name + score)
Best send time recommendation
- AI-based: which day + hour is best (expected open rate)
Top 10 clicked links
- Most-clicked links
Device / client breakdown
- % mobile vs desktop
- % Gmail vs Outlook
Recent events table
- Last 10 events in detail
What to use it for
Scenario 1, low open rate Monthly newsletter 8% open. Best send time → "Thursday 10:00 → expected 22%." Replan.
Scenario 2, top engaged identification Top 5 engaged. Move to VIP segment, exclusive promos.
Scenario 3, device analysis 70% read on mobile. Templates mobile-friendly? Check.
Scenario 4, campaign dispute Customer says "didn't receive." Recent events → search name. Sent + Delivered → spam.
What we DON'T track
- Customer email content (privacy)
- Salon internal chat messages
- Transactional SMS (separate SMS tracking)
Channel selectivity
Email tracking toggleable per channel:
- Marketing email: tracking ON (default)
- Transactional email: tracking ON (default), can be off for privacy
- System email: tracking OFF (password reset, security alert)
Tips
- Dashboard deserves weekly check, not just month-end.
- Engagement score can be customer-segmentation base: high-score customers earn more.
- Best send time only accurate after 3+ months of data.
- IP anonymization default 30 days, stricter retention configurable for GDPR.
- Do-Not-Track header is respected, those customers aren't tracked.
- 90-day retention default, older events auto-deleted.
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#email-tracking#overview#analytics